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5 proven ways to close a deal in English

Let’s face it. Negotiation and sales is tough work, and even tougher when it’s not done in your native language. Often, when English is not spoken correctly, it can come across as too pushy or even too rude – which ruins all chances for the perspective deal. Don’t let English be the downfall. Improve your selling skills with our handy guide – and get the deal of a lifetime!

Use “you”

When speaking with a client, try to begin your sentences with the words you or your. You’ll find this grabs their attention more quickly than beginning with phrases like “I think…” or “Let me tell you about…” because it focuses the attention on them, not on you. For example, “You’ll find that your English improves very rapidly when you study at Englishtown!”

Add something extra

Everyone likes to feel like they are getting something for free! If it’s possible, try to add a little something extra to the deal to make the customer or client feel special. Use phrases like, “If you buy now, I can…” and “If we sign the deal soon, I can…” to put a little additional pressure on the customer to commit quickly. For example, “If you sign up for Englishtown today, you can get one week free!”

Offer proof

Sometimes customers just don’t believe salespeople are telling the truth, and there can often be mistrust between two companies negotiating a deal. It’s important that your clients grow to trust you, so find something you can show them that will prove the quality of what you’re offering. Begin with the phrase, “Don’t just take my word for it.” Then, follow up with a way to offer them proof, like “Look at what these other people have to say.” or “Look at the rate of success. The numbers speak for themselves.” It’s also very helpful if the client can try out your product or service. For example, “Why don’t you try out Englishtown yourself by signing up for a free trial?”

Ask questions

When your clients begin to hesitate, don’t back down, but don’t be too pushy, either. Instead you need to listen. Ask them questions that will help them be honest with you such as, “What concerns do you have?”, “What’s holding you back?” or “What’s stopping you from signing up for Englishtown today?” Your clients will appreciate the fact that you care enough to really listen.

Be willing to negotiate

Finally, after your customers have shared their concerns, you have to be willing to compromise a bit to give them what they want. Use expressions in formats such as, “We’ll lower the price, if you agree to pay cash.” and “We’re prepared to make this deal exclusive, providing you sign a 10-year contract with us.”